3 Quick & Easy Things You Should Start Doing Tomorrow
In business, no matter how much of a visionary you are, you can only get as far as your employees will take you. Boosting employee performance and engagement has long been a pain point in business, but with much research on the topic, it doesn’t have to be guess work. If you want to improve employee performance, you have to practice effective communication throughout the organization.
Communication is elemental for success. Your business can’t run at its full potential if you don’t have any communication strategies in place. Or even worse, if you aren’t using an effective method for regular communication with your employees.
Whether we’re talking employee engagement, productivity and retention; first-time fix rates and repeats of installs; or customer satisfaction and retention — communication impacts all aspects of the business and drives real results.
And It’s not just these metrics that are impacted. A Harris Poll found that employees who feel their company effectively communicates valuable information are more than twice as likely as those who don’t to rate their company’s reputation as good. Similarly, employees are more likely to believe the best years are ahead for their employer.
Top-Down Communication to Improve Employee Performance
Communication is an ongoing process and should be treated just like any other business strategy that requires planning, coordination, technology, and execution. Establishing a formal communication plan and utilizing management to communicate valuable company information to employees is key.
With that said, sometimes it’s nice to have something tangible you can do right away that is sure to improve employee performance.
So here are 3 things that the best leaders make sure their employees know.
1. What the Company Goals Are
Research shows that companies who are the best at communication recognize the importance of communicating the “big picture” to employees.This means sharing the company’s vision and goals with every employee, especially the ones on the front lines.
When employees are aware of company goals, they feel more connected to the business and more dedicated to meeting their goals, leading to higher productivity. If everyone at your company isn’t aware of business objectives and the long term vision, you have a great opportunity for improvement through transparent, top-down communication.
2. How Employees Contribute to The Company’s Success
Making the connection between what employees do each day and how that directly affects the bottom-line is critical for driving engagement and productivity.
While some employees may be able to see their actions materialize as real results, not every employee has that insight. For deskless employees who are out working with customers each day, there’s nothing tangible that shows them just how instrumental their work is in meeting company goals.
Researchers have found that communicating employees’ contributions is one of the factors that separates high performing companies from low performing ones. As you can imagine, hearing how your hard work impacts the company’s success is very validating and inspires you to do even better.
3. How the Company is Performing
Keeping employees updated on the company’s performance is important for creating a climate of openness and transparency. This type of environment makes employees feel valued and informed, further connecting them to business and motivating them to achieve company goals.
Transparency is important because it promotes trust, and trust creates an environment in which people are more likely to be honest, share ideas and knowledge, and collaborate towards common goals. Furthermore, transparent leadership is a key contributor to employee engagement.
In a recent poll by Quantum Workplace, the top employee engagement drivers included:
- I trust our senior leaders to lead the company to future success.
- The senior leaders of the organization value people as their most important resource.
- If I contribute to the organization’s success, I know I will be recognized.
- I believe this organization will be successful in the future.
If your company hasn’t been placing much importance on communication it’s time to start. And if you have, maybe it’s time to rethink the way you communicate.
At many companies, top-down communication only happens at quarterly or annual “all hands” meetings. But to truly engage your workforce and improve employee performance, it needs to be more often than once or twice a year.
Technology is a great way to facilitate regular top-down communication. Leveraging a communication platform that allows management and leadership to broadcast company updates to teams or the entire company can make a huge difference.
Forward-thinking companies like Vivint Smart Homes and GE have begun to incorporate Zinc, an intuitive communication platform, into their business strategy to make effective communication seamless.
No matter where an employee stands in the company, they are always connected to the people, teams, and resources they need. With open lines of communication between employees, management, and leadership, Vivint has raised employee engagement by 50% and reduced time to service, a huge metric for customer satisfaction, by 37%.
You can learn more about using Zinc for your company communications here, but in the meantime, make sure your employees know:
- What the company’s goals and objectives are
- How employees’ actions impact success
- How the company is performing