How to Connect With Employees That Don’t Have Email
3 Ways to Communicate with Employees That Don’t Have Email
For desk-bound office workers, having a corporate email address is a given. For many of these workers, using email comprises a huge chunk of the day—often to their dismay. In stark contrast are deskless workers, the 2.7 billion-person strong portion of the global working population who don’t work from an office, don’t complete their work on a computer, and often, don’t have a company email address. Being able to communicate with employees that don’t have email can be quite the challenge.
Even though many frontline workers don’t have a company email address, they shouldn’t be excluded from important company news, alerts and information. In fact, staying informed and engaged both with their teams and the greater organization improves employee engagement, safety, and performance.
Here are great three strategies that will ensure you keep deskless workers in the loop, without needing to rely on email.
1. Regular Face to Face Communication with Management
A survey of deskless workers in the US found that while 71% of managers consider themselves very informed on relevant company-wide news, while only 40% of staff claim the same.
To remedy this information bottleneck, management should schedule regular face-to-face meetings with employees to update them on the latest news and policies, and ensure they feel connected to the organization. These meetings also provide a great way to discuss new ideas and solicit feedback from employees.
2. A Mobile Communication Platform
While deskless workers aren’t sitting in front of a computer, they do have smartphones. In fact, 95% of Americans own a cell phone (for 77% of those people it’s a smartphone) and 81% of businesses now offer or plan to offer a BYOD-friendly workplace. Communicating with employees that don’t have email can be just a matter of finding the right mobile-first communication app for your employees.
Zinc, an All Mode Communication Platform built for deskless workers, allows teams to get answers and share information in real-time as well as allows management to share critical information using eye-catching Broadcasts.
Broadcasts take over the screen and require users to interact with the content. Companies like DISH and Vivint Smart Home use Broadcasts to keep deskless workers in-the-know and safe while on the job. These messages often alert employees to:
- Company news, HR updates, recent press articles
- New product and process information such as installation guides
- Upcoming deadlines for administrative tasks like submitting mileage reports
- Safety tips and real-time updates on job site safety hazards
Another thing to note is that with an enterprise chat platform, you have visibility into who has read messages. This keeps teams accountable and gives managers peace of mind. Unlike email, you can feel confident that your messages are reaching frontline workers and confirm it by looking at communication analytics.
By leveraging a mobile-first communication app, companies can keep deskless teams informed, engaged, and connected to the company.
3. Digital Displays for Internal Communications
While many frontline workers use a mobile device as part of their workday, many workers, such as those on the manufacturing floor, don’t have any access to mobile devices. This means that physical displays are critical for keeping employees informed. A way to update this system is to swap cork bulletin boards for digital displays. These are a more engaging, dynamic, and real-time way to share announcements, policy changes, directives, and so on.
Communicating with Non-Desk Employees
Once you leave the world of traditional enterprise communication behind and instead focus on solutions built for deskless workers, finding ways to communicate with employees who don’t have email isn’t that big of a challenge after all.
Want to learn more about the deskless workforce? Check out this post – It’s Time to Fill the Technology Gap for Deskless Workers.